Speaker – Lena Juarez


Lena Juarez serves as the executive director of the Florida Agritourism Association. She initially joined the association covering legislative affairs along with association founder and dear friend Lisa Ard.

Lena also is the founder of JEJ & Associates, a government relations firm with offices in Tallahassee and Orlando. She has represented a diverse set of clients, ranging from Fortune 500 companies, to local governments, to trade associations, and to not-for-profit groups before the Florida Legislature and executive branch. She also has represented agriculture interests including beekeepers.

As a Central Florida native, Lena grew up with the tourism industry working at local attractions and theme parks during the summers. She also loves spending time outside touring farms and ranches and having the opportunity to meld her agriculture interests with her knowledge and experience of legislative affairs and best tourism practices.

A graduate of Sophie Newcomb Memorial College of Tulane University and the Askew School of Florida State University, she has been active in politics since a very young age and has served on many local and statewide boards. Lena has been appointed to numerous state-wide boards by current and former Senate Presidents, House Speakers and Secretaries of State. She is a graduate of Leadership Tallahassee and Leadership Florida, which are programs of the local and state Chamber of Commerce.