Speaker – Jacob Pewitt Yancey


Jacob Pewitt Yancey is the Director of Consumer Insights and Analytics. In this role, he leads the VISIT FLORIDA research team responsible for producing quarterly visitor estimates, evaluations of the effectiveness of VISIT FLORIDA’s marketing and consumer insights used in planning the company’s marketing strategies.

Jacob has spent most of his career working in and around state government. Most recently, he served as the Director of the Office of Research and Planning for Florida CFOs Jimmy Patronis and Jeff Atwater. He holds a Bachelor of Science in Economics from Tulane University, a Master of Arts in Political Science from the University of Florida, and a graduate certificate in Information Architecture from Florida State University. He serves on the Board of Directors for the Southeastern chapter of the Travel and Tourism Research Association, and on the U.S. Travel Association Research Advisory Board.

When not doing research, Jacob can be found petting his four cats or backpacking in the mountains and deserts of the American west.