Speaker – Esra Calvert


Esra is a tourism evangelist and believes in the importance of strategic data intelligence. With a background in organizational development, Esra’s philosophy yields in humanizing data and unleashing the power of people through strategic data-led collaboration and culture.

Prior to Zartico, Esra served as the Director of Research at Virginia Tourism Corporation (VTC), Virginia’s official tourism and film marketing and partnership agency, and taught at Virginia Tech and Virginia Commonwealth University. She holds an M.S. degree in Organizational Development from Radford University and completed her Ph.D. coursework in Hospitality and Tourism Management at Virginia Tech. She has published referred journal articles and serves on the International Board of Travel and Tourism Research Association.

A native of Turkey, Esra loves to travel and aspires to make her own wine one day. She resides in Atlanta, GA, with her husband and multipoo, Gigi.