Dr. Brooke Hansen is an Associate Professor of Instruction in the School of Hospitality and Tourism Management, Muma College of Business, University of Florida. She is an academic affiliate of CREST (Center for Responsible Travel), a member of B Tourism, and a consultant on sustainable tourism projects in Florida and Serbia. Her specialties include using virtualization technologies for sustainable tourism, interfacing with the UN Sustainable Development Goals, and promoting the links between regenerative agriculture and regenerative tourism. She serves on the Board of Directors for Keep Florida Beautiful and as a project leader on Keep Pinellas Beautiful’s Hospitality Eco-Partnership Program.