Ariel Azoff is the Executive Director of Tourism and Brand Partnerships at Atlas Obscura, a media and experiences company dedicated to inspiring a sense of wonder and curiosity about the world. Previous work spanned media, tourism, fashion, international development, and more. She joined Atlas Obscura in 2017 to head up the company’s tourism industry partnerships, bringing her professional media experience and personal passion for travel and exploration to the role. Ariel is also a certified NYC Sightseeing Guide and in her spare time designs and leads themed history tours of the city.