After more than 9 years at Visit St. Pete/Clearwater, most recently as Vice President of Digital & Communications of the third largest destination in Florida, Leroy Bridges recently joined Adara. He’s long been passionate about making DMO marketing more meaningful and trackable with third party tools, like Adara Impact, which helped him more than double the VSPC digital marketing budget over time. He’s now working closely with DMOs across Florida and the country, like Visit Space Coast, to help do the same leveraging Adara’s traveler data and tools.