Head of Publishing, Travelzoo
Tara Kraft was named Travelzoo USA’s Head of Publishing in May 2017. With more than 28 million members in North America, Europe, and Asia Pacific, and 25 offices worldwide, Travelzoo publishes offers from more than 2,000 travel, entertainment and local companies.
Prior to joining Travelzoo, Kraft served as the Editorial Director of SHAPE, Fit Pregnancy and Natural Health magazines. Additionally, she served as the print and digital Editor-in-Chief of SHAPE, the leading women’s active lifestyle publication for women. At the start of her editorial career, she served as the Beauty and Fashion Director for Star, where she played a significant role in developing its lifestyle editorial, a key component to the magazine’s successful 2004 re-launch.
Before her move to editorial, Kraft was a veritable powerhouse in beauty public relations as Vice President of Beauty at Siren Public Relations, where she oversaw more than 30 beauty accounts. She was also Director of Global Communications for Clinique and Director of Public Relations for Bumble and Bumble. Kraft has held public relations positions at Prescriptives (Estee Lauder), Behrman/Tractenberg Communications and Rubenstein Associates.
Kraft holds a B.A. in English from Siena College and currently resides in New York City.
This Break-Out Session is sponsored by Arrivalist.
Travelzoo’s global travel trends survey revealed more than 69% of travelers booked a hotel via their mobile device. And more travelers researched their vacation via mobile. Learn five actionable tips to engage visitors and drive business via mobile.