Pamela Kaupinen is sales-driven marketer specializing in creative strategy, insights storytelling, and social media.
Pamela spent the first decade of her career at Condé Nast, spearheading strategic marketing solutions for Allure, Condé Nast Media Group, and GQ, where she was the founder of GQ Insider. A first-to-market influencer agency, GQ Insider gained global recognition for its expansive community and partnerships with brands including Armani, Netflix, Jaguar, smartwater, Ralph Lauren, and The Glenlivet.
In February 2018, Pamela was appointed Senior Vice President, Strategy of HelloSociety at The New York Times. Established in 2011, HelloSociety has set the gold standard for best-in-class content creation tapping influential voices. As a testament to its industry-leading innovation, HelloSociety was acquired by The New York Times in 2016 and now offers brands a robust portfolio of social-first opportunities in line with The New York Times’ standard of excellence.
Pamela shares her social storytelling expertise on global stages as a keynote speaker and has been featured in major trade publications including Ad Age, Glossy, Social Media Today, Marketing Dive, and Campaign.
She is a graduate of The Ohio State University, an avid traveler, athlete, and foodie, residing in New York City.