Nelson Mongiovi

CMO, VISIT FLORIDA

Currently the Interim Chief Marketing Officer for VISIT FLORIDA, Nelson Mongiovi has garnered three Emmy Awards, a National Gabriel and more than two dozen Associated Press and United Press International awards during his careers in broadcasting, communications and marketing.

In his previous position as Director of Marketing Operations for VISIT FLORIDA, Nelson managed all large-scale integrated marketing campaigns and the organization’s portfolio of global sponsorships.

Prior to joining VISIT FLORIDA, Nelson was the Director of Marketing and Creative Services for the State of Florida; and prior to that, he worked 15 years in television broadcasting as an Executive Producer for various news and entertainment television networks.

Break-Out Session: Get Integrated, Not Just Involved

Great Hall 2

This Break-Out Session is sponsored by Adobe.

An overview of VISIT FLORIDA’s FY17-18 Marketing Plan including strategies, tactics and participation opportunities for Partners. Senior staff will unveil opportunities ranging from North American and International Advertising Cooperatives to tradeshows and grants for both large and small Partners. TripTuner will teach VISIT FLORIDA partners how they can harness the power of inspiration to engage and attract more travelers.

This session promises to give Partners the takeaways to better integrate themselves with VISIT FLORIDA’s marketing opportunities and programs, not just be involved in them.

Break-Out Session
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CMO Roundtable

Atlantic Ballroom 3

A candid discussion among top industry leaders about critical issues facing tourism and destination marketers in Florida. VISIT FLORIDA, in tandem with key tourism executives, will review and discuss responses from the two DMO/CMO surveys. This intimate gathering is designed to equip key decision makers within the industry with intelligence and the tools to develop strategic plans that will help tackle issues facing the Florida tourism industry.

Break-Out Session
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