Lynne Lancaster

Lynne Lancaster

Generational Expert

Lynne is one of today’s most sought-after Generational Experts and Keynote Speakers.

Whether it’s the Millennials, Generation X, or the Baby Boomers, most people have heard about generational differences, but few know what to do about them. Whether you are leading an organization, managing a multigenerational workforce, or trying to communicate across the generational divide, Lynne will give you the insights you need to recruit, retain, manage, and market more effectively. If you have ever been frustrated by another generation, her actionable and entertaining approach to identifying trends and applying solutions is for you.

Lynne is co-founder of BridgeWorks, a company that advises leaders, managers, and employees on how to bridge generation gaps at work and in the marketplace. Her speeches and workshops have enlightened and entertained high level audiences from many of America’s best companies, including 3M, American Express, Best Buy, Cisco, Citigroup, Coca-Cola, Disney, Lockheed Martin, PricewaterhouseCoopers, Ralph Lauren, and Wells Fargo, as well as numerous public sector and nonprofit organizations.

Lynne is co-author of the best-seller When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins). A consistent favorite among CEOs, the book is one of only two titles launched by HarperCollins in 2003 that has sold more copies every year since publication. Her newest book, The M-Factor: How the Millennial Generation is Rocking the Workplace (HarperBusiness), co-authored with business partner David Stillman, garnered a gold medal from the Axiom business book awards.

Lynne is a sought-after expert on workplace and social trends. She has been a guest commentator on CNN, CNBC and National Public Radio. Her by-line has appeared in numerous publications such as The Futurist, Nation’s Business, and Public Management magazine. She has been interviewed for a wide range of national publications including The Wall Street JournalTIME magazineThe Los Angeles TimesThe New York Times, and The Washington Post.

Lynne is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She earned her stripes as a management consultant, coaching managers and senior executives from major U.S. companies on decoding communication issues.

Breakfast & Opening General Session

Great Hall 4 - 6

The Breakfast and Opening General Session is sponsored by Miles Partnership. Dustin Bomar’s keynote address is sponsored by Fexy Media. Lynne Lancaster’s keynote address is sponsored by Crowdriff

Featuring remarks by Ken Lawson, CEO of VISIT FLORIDA and keynote addresses by Dustin Bomar, Head of Industry, Travel at Google and Lynne Lancaster, Generational Expert.


“Google & The Future of Travel”
Dustin Bomar

Google shares the latest travel trends and insights as well as the core themes that they are focusing on in developing travel and destination content: Better Discovery, More Personalization, and Universal Assistance. In this session we will cover the travelers’ shift to assistance and how Google is starting to use Machine Learning/AI to power their travel platform. This is framed against Google’s key Travel Pillars of Dream, Plan, Book and Experience.


“Selling & Marketing to the Generations”
Lynne Lancaster

Markets are becoming increasingly segmented and one size no longer fits all clients and customers. Lynne’s presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn’t about inventing a new selling system–it’s about adding a generational lens to your already successful approach.

General Session