Director, Industry Relations & Sales, VISIT FLORIDA
Kate Chunka is the Director of Industry Relations & Sales at VISIT FLORIDA. Her team is responsible for growing and retaining VISIT FLORIDA’s Partnership base and providing the Florida tourism industry with information, resources and assistance to engage travelers with Florida businesses. During the last five years at VISIT FLORIDA, the Industry Relations team has improved upon and consistently maintained a Partner retention rate of around 90% or higher, while rolling out new and innovative benefits for Partners.
Kate has a decade of marketing experience and has worked in brand management for Darden Restaurants in Orlando and on large brand accounts at Mediaedge:cia, a New York City media agency. She also holds a Master’s degree in Communication. A native Floridian originally from Winter Park, FL, Kate is an avid runner and foodie who loves to travel.
This Break-Out Session is sponsored by Adobe.
An overview of VISIT FLORIDA’s FY17-18 Marketing Plan including strategies, tactics and participation opportunities for Partners. Senior staff will unveil opportunities ranging from North American and International Advertising Cooperatives to tradeshows and grants for both large and small Partners. TripTuner will teach VISIT FLORIDA partners how they can harness the power of inspiration to engage and attract more travelers.
This session promises to give Partners the takeaways to better integrate themselves with VISIT FLORIDA’s marketing opportunities and programs, not just be involved in them.