Digital Marketing Director, Northstar Meetings Group
Joe D’Andrea is Group Director, Digital, for the Northstar Meetings Group, responsible for product development and strategic revenue growth. Prior to Northstar, Joe was with The McGraw-Hill Companies, leading digital sales development, custom media and integrated marketing for the Aviation Week group.
With nearly 20 years in BtoB media, and a brief stint in the music industry, Joe is passionate about digital innovation, travel and music. An avid record collector, listening to vinyl and traveling to see live music are reminders we live in a physical world where in-person connections and experiences ground us in our digital lives.
This Break-Out Session is sponsored by Northstar Media.
In the dynamic digital landscape, marketers are faced with an ever-expanding array of options, challenges and opportunities. From data, platforms and tools to new channels and tactics. All budgets are finite regardless of size, so how do you best allocate resources, set strategy and execute to drive optimal performance? Northstar will share insights, best practices and proven tactics to successfully engage meeting planners and incentive buyers, as well as a forward look at the trends of tomorrow that marketers need to be aware of now.