Jody Farrar

Jody Farrar

Vice President of Marketing, Chute

Jody leads Marketing at Chute. Prior to Chute, she spent four years leading global communications, social media, and strategy for Livescribe, a smartpen company. Prior to Livescribe, Jody spent nearly a decade at public relations and advertising agencies, including Edelman and PRACO, working with brands like Adobe, Symantec, The Broadmoor and Colorado Tourism Office.

Break-Out Session: Reaching the Modern Traveler – New Research Highlighting Social Media Behaviors and Preferences

Atlantic Ballroom 3

This Break-Out Session is sponsored by Viant.

Today, destinations are investing an increasing amount of time and budget into social media. The industry has realized that today’s travelers are finding their inspiration on social media and digital platforms. To keep up and reach consumers where they are, destinations are moving more budgets to this form of marketing.

Chute surveyed hundreds of U.S. consumers who have traveled overnight in the past year to better understand their preferences and opinions on destinations’ social presences and to also to get a better understanding of their personal sharing habits.

Break-Out Session