Account Director, LMA Communications Inc.
In his role as Account Director for LMA, Jerry’s successful leadership on several comprehensive Canadian public relations campaigns has provided him with extensive experience managing our team of publicists, designers, programmers and writers as well as coordinating and managing the needs of our clients. Jerry manages the day-to-day operations for several of LMA’s key clients.
After receiving a Marketing Degree and Public Relations Certification, Jerry further supplemented his education with a Communications and Advertising Accredited Professional (CAAP) accreditation from the Institute of Communications Agencies (ICA). Jerry’s hard work earned him an Honors award and the Katie MacTavish Memorial Award for “exemplifying the characteristics of a great future leader.
He is a Director at Large for the National Board and an Ontario Chapter Board Member for the Travel Media Association of Canada (TMAC), the premier travel association in Canada, and is a member of the Canadian Public Relations Society (CPRS).
Through the years working at LMA, he has delivered effective and successful start-to-finish programs for a broad range of not-for-profit, tourist boards, hospitality properties, communications, associations and government clients. His work has garnered a number of gold and silver awards through Hospitality Sales & Marketing Awards International (HSMAI). He is recognized within the Canadian media landscape as a reliable industry professional and sounding board.
In his own right, Jerry has a certain degree of celebrity. For six days each year, during the Westminster Kennel Club Dog Show, Jerry serves as the Doggie Concierge at New York’s Hotel Pennsylvania. This role has not only garnered praise from the industry, but as well, has given Jerry some media profile, being highly visible across global media outlets.
Jerry lives in Toronto, Ontario but spends a great deal of his time travelling the world to learn about different cultures and enjoy the local cuisine.
This Break-Out Session is sponsored by Arrivalist.
Canada is considered diverse, and with new Canadians being welcome each day it is important to look at how the landscape has changed. We will look at the changes in the Canadian market, how it has changed over the years and what to look ahead for in effectively reaching this important market.