Head of Industry, Travel, Google
Dustin Bomar is Google Head of Industry, Travel based in Atlanta helping clients such as IHG & Carnival Cruise activate Google’s network and products to drive business and engage users. Prior to Google Dustin was Hilton Worldwide’s Vice President of Online Demand Generation. He is the company’s global leader for demand generation activities including search engine marketing (SEM), search engine optimization (SEO), display advertising, and online media relationships for the Hilton Worldwide portfolio of brands.
Featuring remarks by Ken Lawson, CEO of VISIT FLORIDA and keynote addresses by Dustin Bomar, Head of Industry, Travel at Google and Lynne Lancaster, Generational Expert.
“Google & The Future of Travel”
Google shares the latest travel trends and insights as well as the core themes that they are focusing on in developing travel and destination content: Better Discovery, More Personalization, and Universal Assistance. In this session we will cover the travelers’ shift to assistance and how Google is starting to use Machine Learning/AI to power their travel platform. This is framed against Google’s key Travel Pillars of Dream, Plan, Book and Experience.
“Selling & Marketing to the Generations”
Markets are becoming increasingly segmented and one size no longer fits all clients and customers. Lynne’s presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn’t about inventing a new selling system–it’s about adding a generational lens to your already successful approach.