Claire Bilby

Claire Bilby

Senior Vice President -Sales & Services, Walt Disney World

Claire Bilby is the senior vice president of Sales and Services for Walt Disney World Resort. In this role, she leads several growth businesses including Disney Institute, Catering/Convention Services, Park Event Operations, Travel Operations, Group Sales and Marketing, Weddings, Disney Special Activities and Disney Floral & Gifts.

Claire began her Disney career in 1988 and has held various executive leadership positions with the company around the world. Before being named to her current role in April 2015, she served as senior vice president of Sales and Marketing for Disneyland Paris and Europe, leading all Walt Disney Parks and Resorts sales and marketing efforts across Europe.

Previously Claire served as senior vice president and general manager of Disney Vacation Club, Disney’s innovative vacation-ownership program, and as senior vice president of Distribution Marketing and Asia Pacific Sales, responsible for all sales-channel marketing for Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Walt Disney Travel Company, Adventures by Disney and Disney Institute.

During her career, Claire has overseen Disney sales teams from Florida and California to Asia, Australia and Europe. Her many accomplishments include helping to launch several Disney theme parks, including Hong Kong Disneyland, Disney’s MGM Studios (now Disney’s Hollywood Studios), Disneyland Paris, Disney’s Animal Kingdom and Disney California Adventure.

General Session: Marketing Tactics in the Attractions Industry

Great Hall 4 - 6

This General Session is sponsored by Expedia Media Solutions.

Moderated by Bob Kulhan

A panel discussion about current Marketing Strategies, the attractions’ new summer openings and why the attractions sector is important to the health of the entire tourism industry as a whole.

General Session
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