Chief Strategy Officer, Universal Orlando Resort
Bill Hayden is driven by a passion for leveraging deep insights and analysis to create simple, compelling stories that both influence and inspire. Bill brings this passion and expertise every day to
Universal Orlando Resort as its Chief Strategy Officer & SVP, Strategy, Insights & Brand Management. In this role, Bill heads the marketing and sales functions responsible for segment management, product and event marketing, strategic planning and analysis, and consumer insights/market research.
Bill leads Universal Orlando’s efforts to evaluate and identify our highest-potential business opportunities and to create aligned channel and marketing strategies that deliver results based on those opportunities. Bill is also responsible for leading the planning process that guides our brand strategies and campaigns, effectively integrating product, pricing, promotions, and distribution.
Bill’s other career highlights include executive roles with Royal Caribbean International, Walt Disney Parks & Resorts, and anti-submarine missions in the North Pacific with the US Navy. Bill earned a BSBA in Accounting from the University of Central Florida and his MBA from the Kelley School of Business at Indiana University.
This General Session is sponsored by Expedia Media Solutions.
Moderated by Bob Kulhan
A panel discussion about current Marketing Strategies, the attractions’ new summer openings and why the attractions sector is important to the health of the entire tourism industry as a whole.