About GC18

The 2018 Florida Governor’s Conference on Tourism (GC18) is one of VISIT FLORIDA’s annual signature events that brings more than 1,100 attendees together to learn more about the industry and network with tourism colleagues. This year, GC will be held at Omni Orlando Resort in Championsgate, FL on September 12-14, 2018.

The premier educational conference for the tourism industry typically attracts representatives from DMOs, hotels, resorts, amusement parks, legislature, advertising agencies and other suppliers to the tourism industry. GC18 gives attendees the opportunity to continue professional and personal development by featuring dozens of specialized speakers, and the conference is structured to constantly keep attendees engaged with their peers. The networking functions coupled with the educational opportunities make GC18 the perfect place for the state’s No. 1 industry to do business. 

In a continuous effort to support the Sunshine State’s competitiveness through tourism, the goal of GC18 is to provide return on investment to Florida. This is successfully accomplished if attendees depart the conference motivated and ready to implement (at least) three tips or strategies that they learned at GC18.

The conference is designed and executed by VISIT FLORIDA, the state’s official tourism marketing corporation. VISIT FLORIDA serves as Florida’s official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. For every $1 spent on tourism marketing, VISIT FLORIDA generates more than $258 in tourism spending and $15 in new sales tax collections, paid by visitors, not residents.

See below for a list of previous conference locations.



2017 Florida Governor’s Conference on Tourism Highlight from Switzerfilm on Vimeo


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1996  Renaissance Orlando Resort
1997  Boca Raton Resort & Club
1998  Registry Resort in Naples
1999  Walt Disney Dolphin Resort
2000  Doral Golf Resort and Spa in Miami
2001  Boca Raton Resort and Club
2002  Gaylord Palms Resort & Convention Center
2003  Adam’s Mark Hotel in Jacksonville
2004  Royal Pacific Resort at Universal Orlando
2005  Westin Diplomat in Hollywood
2006  Omni Orlando Resort at ChampionsGate
2007 Boca Raton Resort & Club
2008 Rosen Shingle Creek, Orlando
2009 Fontainebleau Miami Beach
2010 Omni Orlando Resort at ChampionsGate
2011 Westin Diplomat Resort & Spa in Hollywood
2012 Renaissance SeaWorld
2013 Loews Royal Pacific Resort at Universal Orlando
2014 Boca Raton Resort & Club
2015 Tampa Convention Center
2016 Hilton Orlando
2017 The Diplomat Beach Resort